Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity

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One Response to “Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity”

  1. Fiona Czerniawska says:
    1 of 2 people found the following review helpful:
    5.0 out of 5 stars
    A timely book for a tough market, 7 Sep 2009
    By 
    Fiona Czerniawska (London, UK) –
    (REAL NAME)
      

    This review is from: Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity (Hardcover)

    Professional services firms – like their clients – are undergoing an immense amount of change; nowhere more so than in the way they market and sell their services. Selling the services they have is no longer a viable strategy; they need instead to facilitate the buying process, develop ideas and demonstrate the value they add. These are all points covered by Michael McLaughlin in his excellent book. Built around a simple but effective framework, “Winning the Professional Services Sale” offers many insights and ideas. A must-read for anyone responsible for developing a professional services business.

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