Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity
February 19th, 2011 
Posted in Sales Techniques 
Tags: Clients, Land, Maintain, More, Professional, Profitable, Reach, Sale, Sanity, Services, Strategies, Unconventional, Winning, Work
A timely book for a tough market,
Professional services firms – like their clients – are undergoing an immense amount of change; nowhere more so than in the way they market and sell their services. Selling the services they have is no longer a viable strategy; they need instead to facilitate the buying process, develop ideas and demonstrate the value they add. These are all points covered by Michael McLaughlin in his excellent book. Built around a simple but effective framework, “Winning the Professional Services Sale” offers many insights and ideas. A must-read for anyone responsible for developing a professional services business.
Was this review helpful to you?
|